Above are some pieces I recently provided for the September 2010 issue of Avenue Magazine (link), which is a Calgary centered lifestyle magazine. The article was centered around the boom in lifestyle books that chronicle a year in the life of the particular subject and the way that they drastically changed their lives. The book in focus was Gretchen Rubin's "The Happiness Project" which was her chronicle of developing a more "posi" lifestyle (I've got the PMA!!), and that's what influenced the splash page (top). I based the design on a solar calendar and chronicled the central subject's year from a depressed "baby new year" type through to being a happy "old man" at year's end. The themes for the accompanying spot illustrations are both about the voyeuristic nature of reading these types of books and how some people treat them almost as some sort of guru as to how they can live their lives.
Here's the final results in print: